Team

Selwa Sweidan
Selwa Sweidan is a researcher and innovation consultant. She has served clients in the US, Japan and Italy including Benetton, the Japanese Ministry of Science and Technology, McKinsey Seoul and UniLever Japan. Selwa was an Interactive Design Fellow at Fabrica (a communications think tank in Italy) and awarded “Best Overall” at the Microsoft Design Expo ’15 for her olfactory-tech R&D. Selwa attained her BA from Smith College and an MFA (STEM) from ArtCenter College of Design.

Heidi Gaudet, Design Intern
Heidi Gaudet is a designer from Las Vegas, NV based in Los Angeles. She works primarily with digital media and has a deep interest in human interaction. She has a background in anthropology and moved into design as a way to further her understanding of human behavior.